Meeting Nico <-> Hannah 31st Jan
Audio Recording.webm/2024-01-31
Did I give you guys a doc on the homepage or don't you, I'm not sure if I shared anything like that. Okay and then on the master keyword research, you also have like a tab with keywords you could target for the homepage. Okay, I also like I don't think this is extremely relevant for you, but there's a new tab it's called SEO audit for the blog. It's basically a checklist of things they need to fix, thought it's easier than kind of like for them to go like randomly over it. So there's like URL, so there's issues on every blog page, then there's issues on the landing page for the blog specifically, and then there's some issues on the template pages. Template pages are all the sub pages on the blog. So like each article you release is a template page on the blog. It's quite easy, like there's no advanced thing and a lot of my recommendations are like very often you have elements on your regular website that kind of like should be on your blog. Just like if you want to convert people, if you want to like move stuff around, and then there's some small hygiene stuff like use the template to build the blog, but then there's some elements that you're either not using and should be removed. I think you already removed a few things because I recall last time I checked the blog, there was like links to like external pages that you didn't want there. The comment section is gone as far as I've seen. So like I don't think like everything is not extremely urgent, but it's useful to kind of like have the checklist and if anyone from the team is going to go into it, like it's quite easy to just check everything out. Okay. So, I think, are you going to, like, write notes for this, or, like, how do you want to do it? Or do you want to... Could also a copy of the audit page that we have on that Google Sheet, and then you kind of, like, put them away. First off, like, you have to use discount code FIRSTSESH, get your first session for five US dollars, but there's no conversion activity in there. So, like, let's say I visit the website for the first time and I want to use the code FIRSTSESH for, like, five US dollars, like, what about now? It's very much, like, it's cool you have it, but how is this going to help convert users quicker? Like, you should probably have a link to, like, a payment page or something that will allow them to use that specific discount code just to, like, close up the conversion loop in it. So, your age one should include peer support. Or, like, any one of these, actually, like, you can, I mean, peer support, if that's your main keyword, that's probably what you want to get on there just so you can rank higher for it in the H1 header. Let me see. Then you see, you have feel heard by a professional trained peer supporter. If you change it to certified peer support specialist, certified peer counselor, or certified peer specialist, then you'd be targeting those keywords because professionally trained peer supporter itself, I don't reckon it's a keyword that has any traffic on it. Just in case, it might be a long for another one, but I don't think it is. Also, the old description of the image to the right of it is currently a headline image. You might want to change that for something that has, like, peer support or peer supporters or anything that's, like, relevant to that in the explanation of the actual, like, image. Yeah, so, it has search volume zero. You probably want to change that to one of these, just because it's, like, low-end fruit, and I think it will sound the same, like, even if you don't. Scroll up. So, you have, like, explore supporters who, you probably want to change that H2 to something else, so you can use one of the other words that are in here, so, like, peer specialists who or peer counselors who, and it will target one of these words as well. Because when you just say supporters, like, it's correct, but it will still sound good if you add, like, peer or, like, use those keywords, so it's easier to kind of just implement that. I'm not sure what the alt description of the image is, but you might want to change the alt description of the image also to include one of the keywords or be more descriptive. And then just, like, more of a UX UI experience, there's in that explore peer supporters who, the last one is, like, explore all. You might want to change the color of that one to something different, just so it's clear that there's, like, a catch-all option besides, like, the specific ones, because people scroll over it, and if they don't see the specific one, like, it will make it easier to, like, find out that there's, like, more options. Is this all in H2 header? Like, you might want to add a title on top of it and then convert that into a text block because it's a very long age title, like it's two sentences, so they're typically not that long. It's more of a best practice than anything else, but it's also like an opportunity to kind of like include the keywords without overstuffing it, so you want to keep it natural, that could help kind of like improve the math experience. Nope, it's a really good spot to kind of like get them included. You can also look if there's any long tail questions that are relevant for this. Let's see. Don't see one, but it's a good spot to get some of the keywords in, especially if you don't want to make it feel too repetitive where you're saying like peer support, peer support, peer support, like all the time in it, like beginning section with all those keywords. Also I would look into the formatting of this. It's a very big chunk of text, so like if anyone actually reads it, it feels a bit heavy. Also a question or something you can discuss with Paola is to what extent you want to include CTAs into the FAQ, because let's say I read through this whole like what is peer support thing, like do you want to have like a button or something that kind of like redirects people to like a next step in that or do you think that's an ill in terms of like how you convert users? That's just a question you guys can go over. Each company does it different, so it's also like very much part of your branding, like how intense you want to be with it and to what extent you feel like people need more conversion points in the homepage itself. Where does it bring you if you click on view all FAQs? Wait, can you scroll all the way to the top and then all the way to the bottom? So there's another question there, like this is not the homepage, but do you want to like what are the conversion points in this page? Like if someone gets on this and reads a few of these FAQs, like how do they turn from this page into someone that becomes either a peer supporter or wants to acquire a peer support specialist? Not really an SEO question, but more of a conversion slash what is the actual purpose of the page and how does this kind of like what place does it take in the user conversion journey the moment they land on your website? Let's go back to the homepage. So under that, like under the FAQ. So this brings you to the FAQ as well, but I would suggest bringing it to like explore supporters page because it's like our peer supporters, but then now if you click on learn more, it will take you to like more FAQs, whereas this URL, you typically you actually want to bring it to the page with all the peer supporters because at the point the person reads those two blogs, my like intuitive next step is like, oh, I'm actually looking at some of these peer supporters or like I'm actually interested in kind of like getting the product. Or you could also discuss this with Paula, like if you maybe want to have two CTA buttons on like that second panel that opens up after you click learn more because people can either explore supporters or become a peer supporter. So that's like if I read through this and maybe I'm interested in becoming a peer supporter, then maybe that's also a link you want to add in there. And then what you can do for the what our users are saying. It's a good place where you can get some of the keywords in this. Are these like actual reviews or did you guys just write a few of these? Okay, then I wouldn't change them. You can change the header though to something that like includes one of the keywords because currently it just says what our users are saying. I also think that this could be a great conversion point that you're currently not using. So I think that each block of what our users are saying should be connected with the peer supporter who provided the service that this review is part of. And then there should be a CTA that brings you to the landing page of that peer supporter in question in case the person wants to book a session with them. And then like on the left, I would put a picture of the peer supporter. So it kind of serves as like an extra like funnel point into someone actually talking with that person. I would change it. So I would bring them to Explore Supporters. You have four parents in your footer but not in your header. I'm wondering if there's a reasoning for that or if you kind of also like there's a give back initiative. I'm assuming that these are new pages that you recently created or like that were recently created. Might be worthwhile to see how you want to change the header based on these new pages or resources being available for people. Because if I'm a parent and I land on this page, I would have to read everything and scroll all the way down to find the four parents section. Whereas like ideally you would have it in the top as well. Not sure what the best way is because you can already have like a few things in that. But I know you have like someone that like does the website design. So I think it's a good question to ask like is there anything relevant that we want to change in that header to make it easier for parents to go in. Because also like for example on the right side you have like the account or the chat box. I would check with the person who does the website design to be like hey anything relevant for parents that we can like set up here. And also like the give back initiative just so they're a bit more visible to people and people can also access them. Also the give back. Like how are you guys doing on the number of peer supporters? Like are there enough? Like are they still looking for more? You know, there might be an interesting question there where, like, you're currently providing this training for free, like, would there be people to like, like, would this be a potential other revenue stream? Like, what does it like? Because I'm like, a lot of people also just want to get the training, but maybe don't want to stick with peers.net. I don't know what it actually looks like, or like, what it experiences like, kind of like, what are the conditions of the training versus the trainee, like, the training process versus getting listed? I don't know. Like, it's an interesting, like, more high level strategic question, like, if he's so you. All right, because there was a page for, like, peer supporters, but I would just like, put it in the backlog, but I wouldn't look too much into that if that's not, like, a priority I mean, I can see that, I know, yeah, no, no final thoughts, like, I'm not sure about the Forge Labs thing, but there's a ranking fine, like, what are you, you have been tracked on SE ranking, right? Like, like, you got it in, like, the top 10, top 20, like, yes, let's jump to the article, if not. Let's maybe go. Let's go to the official, like, live one, like, you only edited two paragraphs, like, where did you add them, like, in the bottom or, like, what's the position? Okay, let's go to the official page, I think that's, oh, this one is in live. Okay, did you change anything else? Did you see the email I had with, like, the in-depth feedback? It was kind of like, like, I would try to implement those things, and then they gave you a new SEO kind of, like, research part where you can use those keywords, make sure that they're, like, in the article itself to make the navigation of it easier. It will appear more, or, like, more easily if you do that. Also, the introduction looks a bit heavy, as it looks like now, so I look into kind of, like, toning that down. What are the images like? Okay. Okay, something you should look into as well a lot is kind of, like, what does it look like the moment a person lands on a page from an organic search to actually becoming a peer supporter? So you have, like, you have the in-text conversion points, but I also think it's really important to discuss with the team, like, what visual blocks do you want to, like, implement into the blog that nudge people to convert into the product? So, for example, for one of the businesses I'm working with, like, for us, it's a V1 as well, but it's kind of, like, the idea of it. So, like, you typically between, like, besides, like, the actual links in the copy, you also want to get, like, blocks that convert people quite easily. So kind of, like, an ad, but your own ad in that copy. You don't have a newsletter, so you won't have these, but if you were to include the newsletter, it's also a good spot to kind of, like, add that. So that, like, when a person browses through your article, there's, like, multiple points where they're, like, brought into the actual product besides the text itself. Because people tend to be more visual in, like, their actions and activities. So if you want to kind of, like, get them into the platform, get them checking out, like, some of the peer supporters, that would be a good way to do that. What I would recommend doing is you have currently, like, if you had a block where you can really easily switch these profiles in. So, like, if you have an article where it's, like, relevant, where Jordan would be a good fit into kind of, like, topics discussed, then you can kind of, like, see, like, what information is the most relevant from here and then include that in that CTA box. So then they can go quickly from the article to the actual peer supporter that can help them with that topic to, like, to show, like, that value proposition into that. Maybe even, like, the time slots. Like, I don't know what it would look like. I would talk with, like, the UX product person you have. But it could help kind of, like, show directly how a peer supporter can help in kind of, like, certain situations. I'm just quickly browsing these because I haven't seen them in a while. I feel like I'm here because they feel a bit generic. Like, a lot of them, I feel like I could just paste it from one person to another from, like, my experience here, which might take away from the uniqueness of every person's profile. Like, I like this more than this. So I don't get why this is all the way in the bottom and this is on top. Because this, like, I feel, like, can be applied to almost every peer supporter. So it's, like, why should I feel connected to Faith as a person to talk with? And then, like, whereas this, I'm, like, okay, like, people might associate with, like, oh, I'm also weeb or, like, I'm also, like, love dramas and, like, thrillers. So then why is this information in the bottom? It's kind of, like, what draws someone in to, like, the specific profile of this person. I think some of them lack a bit of depth as well, kind of, like, because some of these topics are quite heavy. And then the argument is, like, oh, the peer supporter has gone through that. So, like, they'll know how to kind of, like, have that conversation with you. But there are not. I think it depends a lot on which one it is to see, like, how relevant they are. So, like, Kate, for example, is, like, more things that people might directly relate with, like, being a student athlete or, like, bad experiences during, like, their college, like, and all that stuff. So it might be worthwhile to kind of, like, in that conversion experience, see, like, what does peer supporter look like? And to what extent will people feel kind of, like, related to each one? And what position are they in? It's kind of like, you know, when you write a cover letter for a company and they're like, oh, like, if you can copy paste it to any company, that's an issue. I'm having this issue with some of these, like, peer profiles, which then affects the extent to which people feel connected. which, because the sessions aren't cheap. So I really want to like, I would really need to be able to associate myself with this person to like jump into this conversation. And clearly like there's a lack of storytelling and like to what extent I associate with a person to actually like book a call with them. Like almost maybe like a blog on each person. Like, I feel like if someone jumps into this, like they kind of want to not get like fully intimate into kind of like what this person is. But I feel like a hundred words or like maybe 200 words on a person's profile might not be enough for me to feel comfortable enough that they will understand my struggles on a day-to-day basis. And something that maybe makes it harder for you guys as well as like, you have a lot of filters that are associated with a person. But for example, I put financial as a struggle for Casimiro, but from the information I read, I don't see how, kind of like what financial issues I could kind of like feel associated with. So maybe like you're doing so much that it's hard to kind of like get that depth that people might need when booking stuff like this. I don't know, just some questions you can discuss with Paola. I think it's good to kind of like do more of a deep dive here as well. Because it's very similar to something I have with one of our companies I'm doing work with as well. Like it's good to get more traffic, but let's say a lot of traffic and then it doesn't convert to people are actually like signing up for the sessions. Like it's good to kind of like look into your whole funnel and what it looks like for people who might be interested in this. Are they getting enough information? How seamless is the experience of kind of like jumping into peer support and how well understood do they feel with that? I think that's much today. I'll still read over the remaining articles you have live on the blog. I think some of them like, like the keyword research could be a bit more in depth, but I'm quite quick with it. So I can update those for you as I go through it and then just give you feedback of like why I took a different approach with it. There's an issue with the format of the images that you're uploading to the blog. So I'm not sure if that's something that you guys are aware of, but there's an issue with the format of the images that you're uploading to the blog. So it's useful to kind of resize every image that you're using to the same like perfect format because it just looks professional and it fits in the screen as it should. Because like I browse through a few of the different articles and sometimes one of like some of the images are like really small or they're like really big. It's like, it's a bit confusing kind of like, it doesn't give a very smooth reading experience of the article page. What are you using to edit your images or kind of like to work with the images that you're using? Because it would be more like I recommend you look into a system where you have access as well. So you don't always have to pay someone if an image is not a good size for blog. Like technically speaking, it would be more convenient for you to take over the reformatting of the pictures rather than always waiting on designing. Because let's say one of the images doesn't perfectly work, then you'll have to email one of the designers to make like a change to a picture before you can upload it to the blog. And at the end of the day, I feel like a lot of the pictures like actually making them, sure, you can like put it on them like they use it from social. So like you get the assets from them. But any like formatting changes and like blog stuff, it's easy if you just get access to that yourself. So you have full control over it and you kind of remove a layer of communication that might be redundant given the size of your team and kind of like the work you guys are doing. Something like Canva can work as well. Like I would, maybe even a free plan. Like if you know that let's say an image needs to be like 1600 times 1100 pixels and you just have like a little template for that, the designers might give you an image and then you just resize it for that template and then like export it and upload it yourself. Do not forget to minify the size of the assets you get if you're gonna start doing this yourself. I think I shared the page with you. Do you still have it or do you want me to send the link? Always double check. Sometimes it like minifies it and they look really ugly. So make sure that it doesn't destroy the size of your images. Typically you wanna be like, I would suggest sharing them in JPG instead of PNG because you don't, like PNG is like a heavier file format that's usually not needed for something like a blog. If it's 1X JPG and not occupying that much, you don't need to minify it. If you see that it's like occupying a bit more like space and minifying it doesn't change the view of it, then it's always better to make them occupy as little view space as possible. So I think that's it. If you have any questions, feel free to reach out to me. I'll be happy to answer any questions you might have. If you have any questions, feel free to reach out to me on Twitter. I'm always happy to answer any questions. I'm always happy to answer any questions. I'm always happy to answer any questions. Awesome. So feel free to email me if there's anything else. And we do have a meeting next week, Wednesday, but the week after I'll be on holiday. So I'm gonna cancel that one already. It's for the week of, let's see, February 14th. Cancel that already. And I'm just in Brazil, it's a carnival week. Then Wednesday, the 21st, I'm out as well, but I could eventually meet on Tuesday. Because I'm in 19 and 20, just not on the 21st, 22nd and 23rd. So check your schedule, see if you can do that Monday or that Tuesday. And if not, we can look into like a different day as well. Okay, sounds good. Thank you. Thank you. I'll send you feedback over those remaining blogs. I'm pretty sure today, so you can like make any changes that are needed. Should be pretty good as well. And then anything else, feel free to just shoot me an email. See ya.
Meeting minutes
Summary
Discussed to improve SEO strategies using provided audit for the blog and homepage.
Emphasized on keyword optimization and relevancy on the website for better rankings.
Reviewed conversion tactics, including the inclusion of CTAs and link placements.
Stressed the importance of user experience, UI/UX improvements, and content engagement.
Analyzed peer supporter profiles for enhancing connection with potential users.
Identified image formatting issues and recommended self-management tools like Canva.
Agreed to communicate through email and made plans for the next meeting dates.
Action plan
Goals
Improve SEO for increased organic traffic and better rankings.
Enhance user experience and UI/UX on the website.
Increase conversions through optimized CTAs and link placements.
Ensure peer supporter profiles are more engaging and connectable for users.
Address image formatting and managing with self-help tools.
Plan for future meetings and align communication methods.
Tasks
Complete SEO audit checklists provided for the blog, landing pages, and template pages.
Integrate recommended changes into the website, especially concerning conversion effectiveness.
Update peer supporter narratives to make them more personal and engaging.
Implement changes in header structure and keyword targeting as per SEO recommendations.
Explore visual conversion points within the blog.
Discuss strategic alignment between training for peer supporters and the potential revenue streams.
Resize and format images consistently for web use with tools like Canva.
Timeline
Resources
SEO audit checklist document.
Staff responsible for web design and UX/UI.
Keyword research and optimization tools.
Email and communication platforms for team updates.
Image editing tools such as Canva.
Content management system access for updating the website.
Responsibilities
The SEO team is tasked with the audit checklist completion and implementation of changes.
Marketing team to update peer supporter profiles and work on user engagement strategies.
Web designer to update the website UX/UI to reflect new strategies and findings.
Content team to update website content with targeted keywords and improve conversion points within the text.